JUCED Appoints Sam Kane as Non-Executive Director and Director of Communications

JUCED, the UK's first fruit-based protein drink, is pleased to announce the appointment of Sam Kane as Non-Executive Director and Director of Communications. In this dual role, Sam will lead all communications activity for the brand, overseeing strategy, creative direction, execution, and media relations.

Sam brings with him extensive experience at the highest levels of brand communications, most recently as Global Head of Communications at Gymshark, where he played a central role in shaping one of the world's most recognised fitness brands. He has also been working with JUCED through his own consultancy, SKX Communications, and this appointment formalises a deepening relationship rooted in shared conviction about the brand's potential.

"When I first sat down with Jed, it was immediately clear he was on to something. What was meant to be a casual conversation turned into one of the most impactful brand strategy sessions I have been part of." Sam Kane - Non-Executive Director & Director of Communications

JUCED was founded by Jed Thirkettle, who was diagnosed with Muscular Dystrophy at the age of eight. Frustrated by the lack of accessible, palatable protein options - and motivated by a personal need for high-quality nutrition - Jed set out to create a genuinely different kind of product. The result is JUCED: clean, fruit-based protein in a format that requires no shakers, no powders, and no compromise on taste.

The brand has recently launched a new website and brand identity built around a single, clear platform: Clean Protein - a proposition that defines both what JUCED is and what it is not. JUCED now enters its next phase with a clear brand identity, a growing commercial foundation, and a strengthened leadership team.

"Sam has been an invaluable presence since the very early days of JUCED, and I am delighted to be deepening that relationship and formally bringing him into the business. The fact that someone of Sam's calibre - with the track record he has built at the highest level of brand communications - believes in what we are building here says everything about where JUCED is headed. It gives me enormous confidence, and I hope it signals to everyone watching that this brand is the real deal." Jed Thirkettle - CEO & Founder, JUCED

Sam will work directly with Jed across all areas of brand development as JUCED continues to grow.